CREATORS OF POP UP & MEANWHILE USE EVENTS
Created by three Croydon school friends and entrepreneurs, The Croydon Creative sets out to provide meanwhile use and activity in the Croydon area enabling engaging content, interactive experiences, and a place for the community whilst providing an anchor to help encourage a positive reputation for the Croydon in the wider area.
The company launched ‘Lost Format Society’ in 2015, a pop-up space providing an outdoor cinema and bar experience on top of a multi-storey car park in the town centre owned by Schroeder’s and awaiting regeneration.
In 2016 it relocated to another multi-storey car park owned by Croydon Council and again, awaiting redevelopment. The offering expanded, providing a mixed-used site catering to all aspects of the community including gardening lessons for children, rooftop yoga, cinema screenings, and music events.
2017 saw it relocate on top of the Centrale shopping centre working in partnership with Westfield and Hammersons. Project highlights included having the London Mozart Players playing a live score over Charlie Chaplin’s ‘The Gold Rush’, a series of food festival and music led events.
As a result of the positive impact it has had on Croydon and the community, ‘The Croydon Creative’ won ‘Best New Business’ at the Croydon Business Excellence Awards 2016 whilst Silverleaf Group (who funded the project) were finalist for ‘Commitment to the Community' in 2018 at the same awards.